O Estudo de Caso: Pelican Stores

Estudo de caso: Pelican Stores

A Pelican Stores, uma divisão da National Clothing, é uma cadeia de lojas de roupas femininas que opera em todos os Estados Unidos. Recentemente, a cadeia realizou uma promoção na qual cupons de desconto foram enviados aos clientes de outras lojas da National Clothing. Dados coletados para uma amostra de 100 transações de cartões de crédito em lojas Pelican Stores em um dia, durante a promoção, estão no arquivo PelicanStores. A Tabela abaixo mostra o conjunto de dados coletados.

- O método de pagamento chamado Proprietary Card (Cartão Proprietário) refere-se a cobranças feitas utilizando um cartão de crédito da National Clothing.

- Os clientes que fizeram compra utilizando um cupom de descontos são denominados clientes promocionais, e os que fizeram uma compra sem utilizar o cupom de desconto são chamados clientes regulares.

Como os cupons promocionais não foram enviados aos clientes da Pelican Stores regulares, a administração considera as negociações feitas para pessoas apresentando cupons promocionais como vendas que, de outro modo, não teriam sido efetuadas. Naturalmente, a Pelican também espera que os clientes promocionais continuem a comprar em suas lojas.

A administração da Pelican gostaria de utilizar esses dados amostrais para aprender a respeito do perfil de seus clientes e avaliar a promoção envolvendo cupons de desconto.

Relatório administrativo

Utilize os métodos gráficos e tabulares de estatística descritiva para ajudar a administração a desenvolver um perfil de cliente e avaliar a campanha promocional. No mínimo, seu relatório deverá incluir o seguinte:

1. Distribuição de frequências percentuais para as principais variáveis.

2. Um gráfico de barras ou de setores mostrando o número de compras de clientes atribuíveis ao método de pagamento.

3. Uma tabela tipo de cliente (regular ou promocional) versus as vendas líquidas. Comente acerca de quaisquer semelhanças ou diferenças presentes.

Cliente	Tipo de Cliente	Itens	Vendas Líquidas	Método de Pgto	Genero	estado Civil	Idade
1	Regular	1	39,50	Discover	Male	Married	32
2	Promotional	1	102,40	Proprietary Card	Female	Married	36
3	Regular	1	22,50	Proprietary Card	Female	Married	32
4	Promotional	5	100,40	Proprietary Card	Female	Married	28
5	Regular	2	54,00	MasterCard	Female	Married	34
6	Regular	1	44,50	MasterCard	Female	Married	44
7	Promotional	2	78,00	Proprietary Card	Female	Married	30
8	Regular	1	22,50	Visa	Female	Married	40
9	Promotional	2	56,52	Proprietary Card	Female	Married	46
10	Regular	1	44,50	Proprietary Card	Female	Married	36
11	Regular	1	29,50	Proprietary Card	Female	Married	48
12	Promotional	1	31,60	Proprietary Card	Female	Married	40
13	Promotional	9	160,40	Visa	Female	Married	40
14	Promotional	2	64,50	Visa	Female	Married	46
15	Regular	1	49,50	Visa	Male	Single	24
16	Promotional	2	71,40	Proprietary Card	Male	Single	36
17	Promotional	3	94,00	Proprietary Card	Female	Single	22
18	Regular	3	54,50	Discover	Female	Married	40
19	Promotional	2	38,50	MasterCard	Female	Married	32
20	Promotional	6	44,80	Proprietary Card	Female	Married	56
21	Promotional	1	31,60	Proprietary Card	Female	Single	28
22	Promotional	4	70,82	Proprietary Card	Female	Married	38
23	Promotional	7	266,00	American Express	Female	Married	50
24	Regular	2	74,00	Proprietary Card	Female	Married	42
25	Promotional	2	39,50	Visa	Male	Married	48
26	Promotional	1	30,02	Proprietary Card	Female	Married	60
27	Regular	1	44,50	Proprietary Card	Female	Married	54
28	Promotional	5	192,80	Proprietary Card	Female	Single	42
29	Promotional	3	71,20	Proprietary Card	Female	Married	32
30	Promotional	1	18,00	Proprietary Card	Female	Married	70
31	Promotional	2	63,20	MasterCard	Female	Married	28
32	Regular	1	75,00	Proprietary Card	Female	Married	52
33	Promotional	3	63,20	Proprietary Card	Female	Married	44
34	Regular	1	40,00	Proprietary Card	Female	Married	34
35	Promotional	5	105,50	MasterCard	Female	Married	56
36	Regular	1	29,50	MasterCard	Male	Single	36
37	Regular	2	102,50	Visa	Female	Single	42
38	Promotional	6	117,50	Proprietary Card	Female	Married	50
39	Promotional	5	13,23	Proprietary Card	Female	Married	44
40	Regular	2	52,50	Proprietary Card	Female	Married	58
41	Promotional	13	198,80	Proprietary Card	Female	Married	42
42	Promotional	4	19,50	Visa	Female	Married	46
43	Regular	2	123,50	Proprietary Card	Female	Married	48
44	Promotional	1	62,40	Proprietary Card	Female	Married	54
45	Promotional	2	23,80	Proprietary Card	Female	Married	38
46	Promotional	2	39,60	Proprietary Card	Female	Married	60
47	Regular	1	25,00	MasterCard	Female	Married	46
48	Promotional	3	63,64	Proprietary Card	Female	Married	30
49	Promotional	1	14,82	Proprietary Card	Female	Married	32
50	Promotional	9	145,20	MasterCard	Female	Married	46
51	Promotional	6	176,62	Proprietary Card	Female	Married	38
52	Promotional	5	118,80	Proprietary Card	Male	Married	68
53	Regular	1	58,00	Discover	Female	Single	78
54	Regular	2	74,00	Visa	Female	Single	20
55	Regular	2	49,50	MasterCard	Female	Married	32
56	Promotional	3	141,60	Proprietary Card	Female	Married	38
57	Promotional	6	123,10	Proprietary Card	Female	Married	54
58	Promotional	2	80,40	Proprietary Card	Female	Married	48
59	Promotional	4	65,20	MasterCard	Female	Married	46
60	Promotional	4	113,00	Proprietary Card	Female	Single	50
61	Promotional	1	108,80	Proprietary Card	Female	Married	46
62	Promotional	3	59,91	Proprietary Card	Female	Single	30
63	Promotional	5	53,60	Proprietary Card	Female	Married	54
64	Promotional	1	31,60	Proprietary Card	Female	Single	42
65	Promotional	2	49,50	Proprietary Card	Female	Married	48
66	Promotional	1	39,60	Proprietary Card	Female	Married	62
67	Promotional	2	59,50	Proprietary Card	Female	Married	34
68	Promotional	5	146,80	Proprietary Card	Female	Married	28
69	Promotional	2	47,20	Proprietary Card	Male	Married	46
70	Promotional	8	95,05	Proprietary Card	Female	Married	54
71	Promotional	5	155,32	Proprietary Card	Female	Married	30
72	Promotional	4	58,00	MasterCard	Female	Married	32
73	Regular	1	69,00	Proprietary Card	Female	Single	22
74	Promotional	2	46,50	Proprietary Card	Female	Married	32
75	Promotional	2	45,22	Proprietary Card	Female	Married	74
76	Promotional	4	84,74	Proprietary Card	Female	Married	62
77	Regular	2	39,00	Proprietary Card	Female	Married	42
78	Promotional	4	111,14	Proprietary Card	Female	Married	28
79	Promotional	3	86,80	Proprietary Card	Female	Married	38
80	Regular	2	89,00	Discover	Female	Married	54
81	Promotional	2	78,00	MasterCard	Female	Married	68
82	Promotional	6	53,20	Proprietary Card	Female	Single	30
83	Promotional	4	58,50	Visa	Female	Married	36
84	Promotional	3	46,00	Proprietary Card	Female	Married	44
85	Regular	2	37,50	Visa	Female	Married	44
86	Promotional	1	20,80	Proprietary Card	Female	Married	62
87	Regular	6	144,00	MasterCard	Female	Single	48
88	Regular	4	107,00	Proprietary Card	Female	Married	36
89	Promotional	1	31,60	Proprietary Card	Female	Single	20
90	Promotional	6	57,60	Proprietary Card	Female	Married	42
91	Promotional	4	95,20	Proprietary Card	Female	Married	54
92	Promotional	1	22,42	Proprietary Card	Female	Married	54
93	Regular	5	159,75	Proprietary Card	Female	Married	72
94	Promotional	17	229,50	Proprietary Card	Female	Married	30
95	Regular	3	66,00	American Express	Female	Married	46
96	Regular	1	39,50	MasterCard	Female	Married	44
97	Promotional	9	253,00	Proprietary Card	Female	Married	30
98	Promotional	10	287,59	Proprietary Card	Female	Married	52
99	Promotional	2	47,60	Proprietary Card	Female	Married	30
100	Promotional	1	28,44	Proprietary Card	Female	Married	44

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