Typical Customer Demographics Template

1. How old is your target customer? (Check all that apply)

How old is your target customer? (Check all that apply) 17 or younger

18-20

21-29

30-39

40-49

50-59

60-64

65 or older

2. What gender is your target customer?

What gender is your target customer? Male

Female

Both male and female

3. What is the highest level of school your target customer has completed or the highest degree they have received? (Check all that apply)

What is the highest level of school your target customer has completed or the highest degree they have received? (Check all that apply) Less than high school degree

High school degree or equivalent (e.g., GED)

Some college but no degree

Associate degree

Bachelor degree

Graduate degree

4. Which of the following categories best describes your target customer's employment status? (Check all that apply)

Which of the following categories best describes your target customer's employment status? (Check all that apply) Employed, working 1-39 hours per week

Employed, working 40 or more hours per week

Not employed, looking for work

Not employed, NOT looking for work

Retired

Disabled, not able to work

5. What is your target customer's yearly household income? (Check all that apply)

What is your target customer's yearly household income? (Check all that apply) Less than $20,000

$20,000 to $34,999

$35,000 to $49,999

$50,000 to $74,999

$75,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 or more

6. Is your target customer currently married, widowed, divorced, separated, or never married? (Check all that apply)

Is your target customer currently married, widowed, divorced, separated, or never married?