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Looking For Feed Back On My Idea

Por:   •  26/1/2021  •  Monografia  •  570 Palavras (3 Páginas)  •  68 Visualizações

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 My Startup Guide Workbook[pic 1]

Identify Your Go-to-Market Strategy and Partners

Go-to-Market System
Template


STAGE OF CUSTOMER JOURNEY

Awareness & Interest Creation

To sell your product/service, customers have to want to buy it. This starts with awareness of the product/service and the benefits it provides.

How will you generate awareness of your product/service? Do you expect to have to go out and find your customers, or do your customers find you?  If you find them, how will you generate leads for your business?  If they find you, how will you let customers know where to find your product/service?  How will you generate customer traffic in the places where you offer your product/service? 

How do you plan to create desire for your product/service?

ESSENTIAL WORK

Type strategic tasks here

I will generate awareness through Instagram and direct mailing

Lead will be generated by inbound-marketing.

I am planning to create a desire for my solution by demonstrating the 30%-45% of decreasing in the debt value.

GTM PARTICIPANT

Sales force

STAGE OF CUSTOMER JOURNEY

Pre-purchase Activity: Information Search

During pre-purchase, customers are analyzing competing products/services.

How will your customer learn about the features and benefits of your product/service? 

Who will explain how to use it?

ESSENTIAL WORK

Type strategic tasks here

They will learn about features and benefit through free trial period.

They will learn to use the app buy it self.

GTM PARTICIPANT

UX design.

STAGE OF CUSTOMER JOURNEY

Pre-Purchase Activity: Evaluation/Trial

During pre-purchase, customers may need a trial to resolve uncertainty and may need help realizing the benefits of your product/service.

Will your customer need help to see how your product can be used to solve their problem? 

Will your customers want to compare your product/service to other alternatives in order to assess its relative benefits?  If so, how will you accomplish that?

ESSENTIAL WORK

Type strategic tasks here

Yes.

Yes, they will compare my product with other alternatives. I will accomplish that by demonstrating that my alternative is the most cost-effective solutions for the problem in hand.

The buyer will receive a social prove that how many people were helped by the app and what amount of money was saved.

GTM PARTICIPANT

 Ux design

STAGE OF CUSTOMER JOURNEY

Purchase

The purchase is where the final GTM activities come together in a transaction.

Will you offer your product at a take-it-or-leave-it price? Or will there be some negotiation involved (and who will negotiate the terms)? 

Will your customer want to see a proposal from you before committing to your product? If so, who will carry out the proposal process?  

Does your customer require assistance to close the deal? If so, who is responsible?

ESSENTIAL WORK

Type strategic tasks here

The price will be fixed. 25$ per month.

The app will be self-explanatory

GTM PARTICIPANT

UX design  

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