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Resumo Empresarial Fiat

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Por:   •  8/12/2014  •  297 Palavras (2 Páginas)  •  432 Visualizações

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Fiat SpA (Fabbrica Italiana Automobili Torino) is the parent company of the Fiat Group and, since July 2011, also the majority shareholder in Chrysler. On 29 January 2014, it was announced that Fiat SpA will be merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV (FCA) with the now wholly owned Chrysler Group and that the merger is expected to take place before the end of 2014.

Fiat was founded in 1899 by a group of investors, including Giovanni Agnelli. During its more than century-long history, Fiat has also manufactured railway engines and carriages, military vehicles, farm tractors, and aircraft. In 2013, Fiat (together with Chrysler) was the second largest European automaker by volumes produced, and the seventh in the world ahead of Honda, PSA Peugeot Citroën, Suzuki, Renault and Daimler AG.

Over the years, Fiat has acquired numerous other automakers: it acquired Lancia in 1968, became a shareholder of Ferrari in 1969, took control of Alfa Romeo from the Italian government in 1986, purchased Maserati in 1993, and became the 100% owner of Chrysler Group LLC in 2014. Fiat Group currently produces vehicles under twelve brands: Abarth, Alfa Romeo, Chrysler, Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Ram Trucks, and SRT.

Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand is the market leader.[4][5] The group also has factories in Argentina, Poland and Mexico (where Fiat-brand vehicles are manufactured at plants owned and operated by Chrysler for export to the U.S., Brazil, Italy and other markets) and a long history of licensing manufacture of its products in other countries. It also has numerous alliances and joint ventures around the world, the main ones being located in Serbia, France, Turkey, India and China.

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