Essay - lean manafcature

MET 428: Lean Manufacturing

HW #1

Due: Jan. 29th, 2015, In Class

Note:

All HWs should be prepared in a word processing software. No handwritten HWs please.

1. a) You have identified one product/company which you like and one which you dislike. Please describe in 5 points each (5 points for good and 5 points for the bad company) why you like or dislike the product/company.

b) If you were the CEO of the company that you have disliked in part (a) above, what would you describe as “Value to the customer” for your product? Write down 5 values that your customer wants in your company/product.

1. Read the case study on Fujitsu’s value to its customer. Write down 5 values which you think you would like a “call center” to have. Imagine a scenario when you have call a helpdesk of any product for help and use that scenario to write the values.

Answers:

1.        a) Like – Apple:

             -     All the products have a very good quality.

             -     The products always work well according to what is predicted.

     -     If you have any problem with a product (imperfection) the company

                   solves the problem in the best way for the client.                  

             -     The price is reasonable according with the price that you can resell.

             -     In their stores all employees are trained to help the costumers.  

             Dislike – McDonalds:

• The attendants usually are rude with the costumers.
• The preparation of food has some things that are not showed.
• The advertisement shows a food much better than the real really is.
• The service is usually fast.
• The price is good.

b) The value to the costumer is everything to the company because we work with products that have to satisfy the people in general, so if the product and the service need any kind of change it has to be done, because it’s a company who works exclusively for the client.

In that company the client have to appreciate the quality of the products, the quality of treatment by the employees, the speed that the product is delivered, if the price is reasonable and the product trust.

2.        - The facility to talk with an operator.

        - The quality of operator training. The operator has to be trained to solve the  

        problems.

        - The cost to do the call. The cost can’t be high.

        - The way which the problem will be treated. The solution can be reasonable

        for the both sides, company and client.

        - The treatment received. The operator has to treat very well the clients.

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